KATHY VARELA
Principle Designer & Owner
A Cabo Verdean-born, African-rooted, Boston-based raised designer, mother, and storyteller. My creative practice is shaped by culture, intuition, and lived experience. I design from a place where identity, purpose, and design meet.
As a neurodivergent creative, I see what others miss: the deeper story, the emotional truth, the inner rhythm of a brand.
I don’t create for trends. I create for alignment.
BRING YOUR
PURPOSE TO LIFE.
Our design and creative services can help you bring forward what already lives inside your brand — with clarity, beauty, and care. Rooted in culture, the below services are designed to honor your story while helping you connect with the people want to reach.
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Logos, color palettes, and comprehensive brand guides that give your business a strong, cohesive foundation.
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Websites, social media graphics, and digital campaigns designed for clarity, conversion, and connection.
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From brochures to event materials, I design tangible pieces that extend your brand story offline.
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Guidance on creative direction, photography, and visual campaigns that align with your values and amplify your mission.
Strategic, human,
and built to last.
HBL Hair by Lorreta
Micro Loc Expert Celebrating the Beauty of Natural Hair
Cultivated Accounting
Financial advisors for organizations and small businesses
Soul Love Counseling & Consulting
Independent Mental Health Therapist
Build Something Uniquely Yours
Whether you’re launching your first brand, refreshing an identity, or ready to elevate your digital presence, I’d love to help you create design that feels true, timeless, and unforgettable.