CVS “New School List”

CVS recognizes that the upcoming back-to-school season will present unique challenges for parents. In response, we introduced the "New School List" campaign, aimed at helping parents prepare for the unknown.

As the designer and art director for this omni-channel campaign, my role was to bring the concept to life across various platforms, including a commercial spot and paid and owned media channels. The campaign focused on showcasing CVS as the go-to destination for both traditional school supplies and new essentials that are crucial for maintaining a safe and healthy learning environment. We highlighted items such as hand sanitizer, face masks, and vitamins that parents can trust to keep their families protected throughout the year.

CDs: Mick O’Brien, Jay Williams
ACD: Jamie Bakum | AD/Design: Kathy Varela
Copywriter: Craig Seyboth | Producer: Ben Raynes