Big Fall Wellness

Promotional Event Campaign
Creative Directors: Jane Burre, Danny McHatton, Jamie Bakum
Copywriters: Robert Donohue, Brian Masefield
Designers: Kathy Varela, Kyle Brennan

The Big Fall Wellness Sale was a several week promotional event designed to motivate consumers to address their health and wellness needs while shopping the lowest prices of the season at CVS.

I helped conceptualize, materialize and pitch winning campaign concepts to clients. As designer, I created integrated campaign creative spanning email, paid and owned social assets.

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Freedman Jewelers