Big Fall Wellness
Promotional Event Campaign
Creative Directors: Jane Burre, Danny McHatton, Jamie Bakum
Copywriters: Robert Donohue, Brian Masefield
Designers: Kathy Varela, Kyle Brennan
The Big Fall Wellness Sale was a several week promotional event designed to motivate consumers to address their health and wellness needs while shopping the lowest prices of the season at CVS.
I helped conceptualize, materialize and pitch winning campaign concepts to clients. As designer, I created integrated campaign creative spanning email, paid and owned social assets.