Nestled in the heart of downtown Boston, Freedman Jewelers is a third-generation family business known for its unmatched expertise in diamonds, engagement rings, and custom fine jewelry.

In 2023, I partnered with the Freedman family to modernize the brand—refreshing a logo and website we first collaborated on in 2017. The goal: to elevate the customer experience while honoring the heritage that sets them apart.

We reimagined the website to spotlight their refined collection, highlight their deep-rooted history, and showcase the full range of services, especially in custom diamond and engagement rings. Working with a photographer, we also captured the intimate, one-on-one moments between customers and the father-son duo at the heart of the business—bringing warmth, trust, and craftsmanship to the forefront.