The "Excuses" campaign aimed to tackle common barriers to prioritizing health. Understanding that it's easy to make excuses, CVS provided a variety of essentials like vitamins and supplements to help people live healthier.

As the designer and art director, I worked to bring this idea to life across multiple platforms, including TV and online media. Through engaging visuals, stories, and humor, we showed CVS's commitment to making healthy choices easy and fun.

The campaign emphasized that we all have excuses, but it's our choice to overcome them. I was excited to be part of a project that encouraged healthier living and brought joy to people's lives.