The "Excuses" campaign aimed to address the common hurdles people face when it comes to prioritizing their health. Recognizing the ease with which excuses can be made, CVS stepped in to offer a wide range of essentials such as vitamins, supplements, and immunity support products, making it easier than ever for individuals to adopt a healthier lifestyle.

As the designer and art director for this omni-channel campaign, I had the opportunity to bring the concept to life across various platforms, including a broadcast TV spot and paid and owned media channels. Through captivating visuals, persuasive storytelling, and a touch of humor, we communicated CVS's commitment to making healthier choices more accessible and enjoyable.

The "Excuses" campaign not only highlighted CVS's dedication to health but also reminded individuals that we all have excuses, but it's up to us to overcome them. As a designer and art director, I was thrilled to contribute to a campaign that promoted healthier living while bringing a smile to people's faces.

CDs: Mick O’Brien, Jay Williams
ACD: Jamie Bakum | AD/Design: Kathy Varela
Copywriter: Craig Seyboth | Producer: Ben Raynes