Healthier Summer at CVS

In the wake of the Covid-19 pandemic, CVS embarked on a dynamic summer campaign aimed at reminding customers that they are there to support a healthier, sunnier, sportier, and yummier summer. As the lead designer, I played a pivotal role in creating an omni-channel campaign that spanned various touchpoints, and I also assisted in art directing the commercial.

The campaign sought to capture the essence of summer and highlight CVS as the go-to destination for all the products needed to embrace a healthier season together. From sun protection and sports gear to delicious snacks and wellness essentials, CVS had it all covered.

CDs: Jay Williams
ACD: Jamie Bakum & Danny McHatton
AD/Design: Kathy Varela
Copywriter: Brian Masefield
Producer: Nick Sullivan