CVS Beauty Unaltered™
A Clios Award Gold Winner and Shorty Award Winner.

"The Beauty Mark" was a groundbreaking project that represented CVS's commitment to showcasing beauty in its authentic and unaltered form. As my first project when I joined CVS, I was entrusted with developing social media assets and a New York Times advertisement to promote this initiative.

At the core of the campaign was the Beauty Mark symbol, which appeared on photos of models that had not undergone any digital alterations. This symbol served as a powerful statement, reaffirming CVS's dedication to promoting realistic beauty standards and empowering individuals to embrace their natural selves.

Throughout the project, I ensured consistent messaging across all platforms, conveying the message that beauty comes in various forms and that CVS was leading the way in promoting a more inclusive and authentic representation of beauty. The social media assets and the NY Times ad played a vital role in spreading this message far and wide.

Working on The Beauty Mark project was an incredible opportunity to contribute to the positive transformation of beauty standards in the industry. It was a testament to CVS's commitment to promoting self-acceptance and empowering individuals to feel beautiful just as they are.

ACD: Whitney Foley & Caroline Hurwitz
Copywriter: Craig Seyboth | Co-designer: Jess Slater