"The Beauty Mark" was a pivotal project highlighting CVS's commitment to authentic beauty.

As my first assignment at CVS, I developed social media assets and a New York Times ad for the initiative. Central to the campaign was the Beauty Mark symbol, displayed on unaltered model photos, reinforcing CVS's dedication to realistic beauty standards and encouraging individuals to embrace their natural selves.

I ensured consistent messaging across platforms, promoting diverse forms of beauty and CVS's role in fostering inclusive representation. This project was a significant opportunity to contribute to positive changes in beauty standards, reflecting CVS's commitment to self-acceptance and empowerment.